All work04 / 06 — CONCEPT PROJECT
ÉLAN AESTHETICS campaign concept
FICTIONAL CONCEPT PROJECT / BEAUTY & WELLNESS

ÉLAN AESTHETICS

Confidence, thoughtfully refined.

INDUSTRYBeauty & wellness
PROJECT TYPEIntegrated creative concept
SERVICESTreatment promo video, Educational short-form content, Booking campaign
STATUSConcept Project
01 / THE BRIEF

A considered idea
from the start.

Imagine a contemporary wellness studio introducing its approach to new visitors. The exercise: make the experience feel welcoming and transparent.

02 / CREATIVE DIRECTION

Built to feel
distinctly itself.

Soft stone, muted sage and clean layouts create a calm, polished presence without making promises about outcomes.

WELLNESS PROMO / STUDIO FILM

A little time for yourself.

A calm vertical introduction to the studio atmosphere and experience.

9:16 / ORIGINAL CONCEPT FILM
03 / WHAT THE CONCEPT COVERS
01Treatment promo video
02Educational short-form content
03Booking campaign
04Landing page
05Service website
04 / CONTENT CONCEPTS

Three ways in.

Sample creative hooks for short-form content. Concept scripts, not produced videos.

CONCEPT 01

“A little time for yourself.” An atmospheric studio introduction.

CONCEPT 02

“What to expect at your first visit.” A clear, friendly walkthrough.

CONCEPT 03

“A thoughtful approach, from the start.” A short introduction to the consultation experience.

THE DIGITAL EXPERIENCE / CONCEPT MOCKUP

From first impression
to next step.

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Confidence, thoughtfully refined.

A focused digital home for a considered brand experience.

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Concept website image
DESKTOP EXPERIENCECONCEPT PROJECT — NOT A LIVE CLIENT WEBSITE
THE THINKING

Why this
works.

Clarity about the experience and a coherent visual tone can make exploring services feel simpler and more comfortable.

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